When was the last time you walked in to your office and assessed it as a potential customer?
What do your prospects see and think when they walk in to your office?
You walk in there every single day; you may have become blind to the things that a fresh pair of eyes might see.
- Does it look old or modern?
- Is it colourful or bland?
- What personality does it reflect?
- How does it make you feel?
- Do the walls need a fresh coat of paint?
- What does it smell like?
- How well are prospects and customers greeted?
- What’s the overall impression they get when they walk in.
What about before they enter the office, was parking easy and obvious? Is customer parking reserved nearest to the door or is that reserved for the directors. If I were a prospect or customer and it was raining I’d draw a pretty harsh conclusion about a business I was visiting who reserved the most convenient parking space for themselves.
What does your office look like from the outside?
Finally, and importantly, what’s the toilet experience? Many customers and prospects will visit your toilet and that can leave an impression, positive or negative, about you and your business.
Put yourself in someone else’s shoes and try arriving at your office as though it’s the first ever time you did it.
Alternatively, invite a friend in to give you a critical assessment, don’t let the people at your office know.
Don’t use this as a means of looking for the negatives and chastising but to accentuate the positives and improve some systems and perhaps some paintwork.
Nothing new here, just a gentle reminder of something we should all do on a regular basis.
Remind others too, click like and share.